Ghana Connect: Does celebrity endorsement of politicians make a difference?


It has become part of our political culture in Ghana. The practice where every election year so called celebrities and people in the entertainment industry queue up to endorse Presidential candidates.

This week, Nana Addo Dankwa Akufo-Addo, Presidential candidate of the New Patriotic Party (NPP) was endorsed by the embattled hip-life artiste who is still in court in a public nudity case.
So does celebrity endorsement of Presidential candidates in an election year make any real difference for voters?
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