Despite millions spent on political marketing, few were influenced to switch their vote

With the Conservatives’ campaign ahead on every measure, the vast majority claim an ‘uneventful’ election run-up provided no compelling reasons to change their vote, though young people’s propensity to be swayed could be decisive in future polls.

The marketing tactics deployed by the UK’s political parties during the general election campaign were largely ineffective in changing the way people voted, according to new research commissioned by Marketing Week.

Although the scale of the Conservative Party’s victory came as a shock to many, the study by ICM Unlimited suggests very little shifted in the minds of the electorate in the weeks leading up to the vote on 7 May.
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