In the race for the White House, it has never been clearer that each and every candidate — just like cars and running shoes — is a brand.
The strategists, political ad agencies, campaign managers and candidates are constantly working to define their messaging and understand the nuances of their audience interests. That way, they can better communicate their platform and drive votes.
Brand marketers work much the same way and in the world of consumer products, analysis of data plays an important role.
Analyzing both online and offline behaviors, data scientists have the power to discern the unique characteristics of consumer populations and generate audiences that turn browsers into buyers.