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Tag: marketing mix

  • Siapa Sosok Ketua DPR dan Golkar yang Baru?

    Siapa Sosok Ketua DPR dan Golkar yang Baru?

    Partai Golkar
    Partai Golkar

    Butuh pelaut tangguh di lautan bergelombang. Prinsip itu agaknya kini dibutuhkan oleh Partai Golkar saat ini. Bagaimana tidak? Saat ini partai terbesar kedua di parlemen itu ditinggal oleh sang ketua umum, Setya Novanto, yang kini berada dalam tahanan KPK.

    Lebih jauh dari itu, menurut survei terakhir yang dirilis oleh LSI, angka elektabilitas Golkar kini mencapai kisaran 13-an persen. Survei tersebut dilakukan sebelum Setnov ditahan. Ini berarti efek dari tragedi tiang listrik dan drama penahanan Setnov oleh KPK belum masuk kalkulasi. Jadi bisa dibayangkan kini jikalau persoalan Setnov ini bisa membuat elektabilitas Golkar semakin menukik.
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  • The Essential Role Of Promotional Products in Politics

    Source Asicentral.com

    Investing millions in promotional products helped fuel the unexpected rise of Donald Trump and Bernie Sanders – and reinforced promo’s essential role in the race for our nation’s highest office.

    Two political outsiders – one a successful businessman, the other a long-time independent – run for office. The former’s presence in the race is regarded as an open act of ego stroking and instant fodder for the media circus. The latter is a virtual unknown among large blocks of voters, and someone so lightly regarded that his main opponent won’t even mention his name. And yet, through concerted marketing efforts that include savvy messaging and a heavy investment in promotional products, both wildly surpass expectations. The businessman is the unexpected party front runner. The now-former independent has become a surprisingly formidable opponent.
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